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Culture
Duck Tales

September/October 2003

Express Yourself

Getting your message across clearly and effectively will never be obsolete. In fact, communication skills are more important than ever. Several factors contribute to the need for effective dialogue today: the demise of hierarchical structures, the growing movement toward partnerships among organizations, downsizing and the erosion of morale, and the need to foster creativity and stimulation among today’s knowledge workers.

Whether writing a letter or talking to an associate, communication skills make all the difference in how you are understood and perceived. For some people, these skills come naturally, like a DuckŪ to water. Others, however, may need a little coaching before they feel confident enough to swim on their own. Whatever your level of competence, you can always enhance your skills. So splash around in this issue of Duck Tales™ and discover what you will!


The Great Communicator

Most time spent at work involves some form of communication, whether it’s talking one on one, writing a memo or letter, talking on the telephone, or attending a meeting. To make sure your message is heard and misunderstandings are minimized, consider these suggestions:

  • Keep it simple. When communicating with others, be as clear, concise, and direct as possible. Using straightforward, everyday words will leave no doubt in your listeners’ minds about your meaning. Avoid jargon and trendy words or phrases that may confuse people. This applies to speaking as well as writing.
  • Answer unspoken questions. Keep in mind that listeners want answers to three unspoken questions: What’s in it for me? How does this affect me? How important is this? Address all these questions so listeners can bring up other concerns.
  • Focus on the situation at hand. Above all, focus on your listener, the situation, and your objective. The words will take care of themselves.
  • Be a good listener yourself. If you want others to take your communications seriously, take theirs seriously. Listen closely to what others have to say (especially if they happen to be yellow DucksŪ in white caps!).

Talk to Me

Dialogue is a two-way street. To be successful, it must focus on empathetic listening and response. Here’s a look at some ways dialogue can diffuse some of the problems many organizations face today:

  1. Moving to an “I and You” mode. Today’s communication often has an “I-It” focus, meaning there is more attention to status, indifference, and self-protectiveness. A dialogue that embraces an “I and You” mode moves communication into a more direct, highly personal focus and removes the barriers that an “I-It” mentality creates.
  2. Moving away from fragmentation. Despite all the “teaming” and cultural talk in today’s organizations, many fragmented subcultures of workers still exist. Yet simple dialogue can remove the barriers that separate workers from achieving a common goal.
  3. Eliminating top-down communication. If the customer or general public receives information that moves along a “top-down” road, they are bound to feel the organization is condescending. Dialogue among leaders and their constituents should always be held on an equal and comfortable level to be effective.

Overcoming Conflict

Put two employees together and conflict will occur eventually. Put a dozen or a hundred workers together, and even more trouble is bound to occur. Conflict in the workplace is a normal part of business, so organizations should be prepared to help workers resolve their differences. According to one workplace expert, managers often devote up to 20 percent of their time resolving employee conflicts.

Not only does conflict create ill will among workers, it poses a major threat to productivity, profits, and employee retention. The emphasis on technology may be a major contributing factor to employee conflict. As the workplace becomes more and more impersonal, employees are simply forgetting the basics of how to treat one another. Here are a few suggestions on stopping trouble before it escalates into lost profits and mass exodus:

  1. Listen. Watch for “whispering” employees, or small groups of workers who stop talking when someone else comes by.
  2. Be up-front. Keep the communication channels open. Alert workers to upcoming changes, however small or incidental.
  3. Promote flexibility. Avoid imposing rigid work styles on employees. Encourage people to think “differently.”
  4. Be polite. Employees should be polite and respectful to everyone they work with. Regardless of their personal feelings about that person. Of course, employees can’t be friends with everyone at work and they should not feel obligated to be so (unless, of course, the employee quacks and does a mean backstroke!).

Do You Know What I Mean?

A little girl was saying her nightly prayers out loud. “Our Father, who does art in Heaven. Howard is his name,” she recited confidently. While we chuckle at her “interpretation,” it’s a reminder of how we often misunderstand what we’ve heard.

In the workplace, misinterpretation can have long-lasting negative effects on our coworkers. While some may argue that how we say things is simply a matter of semantics, changing a few words can make a world of difference in everyday interactions. For example, when you ask an associate, “Do you understand that?” you inadvertently put him in an awkward position. He may feel reluctant to answer no, since that would imply he’s “stupid.” Instead ask, “Did I explain that clearly?” If he answers no, you can offer more information and you haven’t belittled his intelligence.

The same applies to seemingly harmless questions, such as “Why are you doing it that way?” “Are you finished yet?” or “Why don’t I do that for you?” These common phrases automatically put the listener in a defensive mode. Modifying your questions takes practice, but subtle changes can make a tremendous difference in how you relate to others and how others perceive you.


The Beauty of Brevity

An ambitious employee spent many long, hard hours preparing a major presentation. She made up elaborate charts depicting her research studies, sales goals, and customer opinions. It was a sizable account and the financial stakes were high for both her and her company.

On the day of the presentation, the anxious woman was directed into the company’s boardroom to face all the prominent company representatives. Her easel set up, her speech rehearsed, she was ready to go.

As she turned over the first intricate chart, however, her luck turned. The easel toppled to the floor. She quickly gathered everything up, apologized, and nervously started over— only to have the easel fall again. Thinking fast, she cleared her throat and asked for just a few minutes to explain everything without the charts. After an encouraging smile from the corporate president, she proceeded to rattle off only the essentials—the gist of what she had labored over so long. Her presentation was a success! With a little ingenuity and some fast-talking, she sealed the account.

The lesson: Brevity can be a benefit. If your ideas are good and presented in a clear, succinct manner, they will likely be well received. In fact, getting straight to the point is often more effective than providing extraneous and unnecessary background information.


No Excuses, Please

The quickest way to achieve success is to eliminate negatives,” says marketing expert John Graham. Graham is referring to the many seemingly harmless; well-intentioned excuses people make—but which often translate into trouble:
  • “I didn’t have time.” While this may be the truth, to customers or colleagues it can translate into “I didn’t really care.” Instead, tell people when they can expect something to be accomplished and stick to it.
  • “I just assumed….” This sounds like you’re making excuses. When something doesn’t go as planned, don’t focus on what went wrong; instead, and suggest a way to remedy the situation.
  • "They didn’t get back to me.” What you’re really saying is that you’ve done your part, and you’re no longer responsible. But that attitude only stops the action and wastes valuable time. Don’t wait for the other guy—take the initiative.
  • “I didn’t ask.” Translation: I didn’t take the time to think this through and plan ahead. If you don’t have the answer to a question or problem, explain how you’ll get one.
  • The DuckŪ made me do it. Don’t blame others. Instead, offer solutions on how you will fix the problem.









© 2010 Henkel Corporation