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Culture
Duck Tales

March/April 1999

Have you said

Over the years, this Duck® has learned a thing or two about the importance of appreciation. Showing people that you are grateful for them and their work creates value. People who feel appreciated become energized; they work harder, wanting to exceed their goals and prove that they can do even better next time. Criticism, on the other hand, undermines value. People who are criticized become fearful, insecure, and even resentful. Their motivation to succeed is quashed, they lose interest in being a team player, and they will never reach their potential.

You see, friends, showing appreciation can make all the difference in attitude, morale, culture, and even business success. Just imagine a company full of associates who all feel appreciated and valued. They will pass those positive feelings on to each other, to customers, to suppliers, to shareholders, and to everyone they come in contact with.

So let´s build a chain of appreciation. Thank at least five people a day, starting today. A handshake, a personal note, or a greeting card will do wonders to boost morale and inspire others to exceed their perceived limits.

Show That You CARE
Take it from Old Manco Duck®: Now more than ever, successful companies need workers who are innovative, motivated, and productive. Poll after poll, however, shows that U.S. workers feel "used up" -- that employee morale is at its lowest in years. Employee dissatisfaction can be fatal to any company, so leaders need to pay as much attention to people and values as they do to systems and processes. In essence, leaders need to show that they CARE:

Creative communication. Instead of the same old memos and reports, be creative with your communications. Hold meetings whenever rumors start circulating. Let employees ask questions, and give them nothing but honest answers. Trust that they can handle the truth and, in turn, they´ll trust you.
Atmosphere. Create an atmosphere that makes people happy to be at work. Encourage joy -- poke fun at yourself or hold a poster party where employees draw their favorite inspirational quotations.
Respect. Get out of the office and get involved with employees. Spend at least an hour each day with associates, asking what you can do for them. Southwest Airlines requires managers to spend one-third of their time directly with employees and customers.
Empathy. Involvement in the community does wonders for morale by letting people give to others and feel valued. Help build housing for the homeless, for example, or a playground for children. Employees will respond with pride in their work and renewed enthusiasm and commitment to their jobs.

Empowerment in Action
Seated outside an office, a businessman couldn´t help but overhear two clerical assistants as he waited to meet with their manager. The assistants would periodically call a customer, ask how the person liked the company´s product, and jot down the person´s response. The businessman was impressed. "No wonder this manager has such a fine reputation," he thought.

When the man met with the manager, he complimented her on the assignment she had delegated to her assistants. "What do you mean?" asked the woman. The man explained what the assistants were doing. "Oh, is that what they´re up to?" asked the woman, smiling.

The businessman was puzzled. "You mean you don´t even know what your own assistants are doing?" he asked in disbelief. "No," said the woman. "My job is not to tell them what to do. My job is to get everyone to think creatively in pursuit of the same goal." The woman went on to explain that she talks to her staff regularly about company goals and standards as well as budgets, policies, and ethics. She provides the framework, she explained, but lets the staff figure out how to meet the goals. The woman then leaned forward and smiled. "Here´s my secret," she said. "I don´t know what my people are doing, but because I work face to face with them, I know that whatever it is they´re doing is exactly what I´d want them to be doing if I knew what they were doing!"

How´s that for trust? Certainly not every leader can "let go" so easily, but letting go and trusting others are the basic tenets of true empowerment.

When Employees Fail

Employees who perform poorly usually have only themselves to blame. At least that´s the conventional wisdom. New research, however, challenges that assumption and suggests that managers are sometimes the ones responsible for an employee´s weak performance. In the "set-up-to-fail syndrome," employees whose managers perceive them as mediocre or poor performers ultimately fulfill those low expectations.

Typically, the syndrome begins when an employee loses favor with the boss. Perhaps the employee loses a client or misses a deadline, or maybe the boss and the employee simply do not get along from the start. Whatever the cause, the syndrome is set in motion when the boss starts worrying that the employee´s performance is not up to par. The manager tries to boost the employee´s performance by supervising more closely. For example, the manager may require the employee to seek approval before making decisions or request paperwork justifying actions. The employee views the increased supervision as a lack of confidence and begins to doubt his or her own abilities. Many employees lose motivation and begin performing poorly. In turn, the boss sees the employee´s withdrawal as proof that the person is a low achiever and puts even more pressure on him or her.

Breaking this cycle is very difficult, concede the researchers. They believe that preventing the syndrome is far easier than interrupting it. Studies find that managers who do not get trapped in the syndrome have one thing in common: frequent, open communication with subordinates. The two discuss job priorities, performance measures, time allocation, and expectations. The manager then gradually reduces involvement as the employee´s performance increases, but open communication remains a top priority.

Keeping Top Talent
In order to keep top talent, you´ve first got to recognize it, and then you´ve got to show appreciation for it. If you ignore your star performers, they either will find another pond because they feel undervalued or they will become poor performers, believing that quality work is no more prized than mediocre or poor work. People have five basic needs on the job: to know what is expected of them; to have an opportunity to perform; to get feedback on their performance; to receive guidance when needed; and to be paid and promoted according to their contribution. If any of these components are missing, performance may suffer. As you track talent and try to decide who deserves recognition in the form of promotion, consider these telltale clues:

How do they deal with change? While many employees may fear or even resist change, the top talent knows that with change comes opportunities and possibilities.
Do they volunteer for tough jobs? The most valuable employees are willing to tackle difficult assignments, take risks, and be held accountable.
Do they find solutions or just problems? People who look at problems and see solutions are worth their weight in gold.
How do they deal with failure? Everyone experiences failure, but top performers are able to shrug it off, learn from the mistake, and move on to the next project.

The Human Side of Change
How do companies successfully facilitate long-term change? In an effort to answer this question, the American Productivity and Quality Center conducted a study to identify four best-practices companies, examining the methods that help these companies excel in organizational change. While each company´s techniques differ, the study suggests they all focus on one key aspect: managing the human side of change.

Here are some of the most successful fundamental ideas these companies embrace:

Change begins with people. Before implementing organizational change, one company believes, you must change your culture. The company uses special programs to help employees understand the principles of change and put these principles into action.
Everyone becomes a leader. For companies to put their mission and vision into reality, it takes the whole community. Every member ultimately is responsible for helping the organization achieve its goals.
Success starts within the culture. To evaluate the progress of change, one company examines corporate performance and results, rather than the progress of change itself. To this end, the company conducts annual culture surveys that reveal the effects on change within the company. One survey showed that these key elements lead to successful long-term change: leadership, culture change, workforce involvement, communication, education, supportive human resources systems, and a shared urgency for change.

Celebrate the Successes
Have you ever wondered how Shamu, the 19,000-pound whale at Sea World, learned to jump over a 22-foot-high rope? The secret is positive reinforcement. Trainers start off by doing everything they can to make sure the animal can´t fail. First, they place the rope in the water in a position that requires the whale to swim over it. Each time the whale swims over the rope, he gets fed fish, patted, and played with. As the animal begins to understand what is expected of him, the trainers gradually raise the rope. What happens if the whale goes under the rope? Nothing. No electric shocks, no reprimands, no slaps on the back. The whale learns that negative behavior is not acknowledged.

Perhaps the lesson to be learned from the trainers is to "over-celebrate" and "under-criticize." Praise and celebrate the successes -- no matter how small -- and, just as importantly, withhold negative feedback. People know when they´ve made mistakes. Instead of warnings or reprimands, they need support and guidance. Negative feedback only bruises a person´s ego and self-respect.

Conscientious people will not forget their mistakes and certainly will not repeat them.


Sincerely, Your Friend
Manco T. Duck










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